B2B MARKETING PARTNER · INDUSTRIAL TECH & SAAS

Serious Marketing for Complex Products

Industrial tech and B2B SaaS companies hire us when their product is too complex for generic marketing and too important to get wrong.

Global campaigns.

Technical industries.

One strategic partner.

About Us

At Campaign Mode, we meet you where you are and help you grow

After years of watching companies change their systems every few years to match whichever agency they are working with, we decided it was time for a change. We build within your existing technology or recommend tools that work with what you already use. We don't believe in starting from scratch unless you really want to. We embed into your strategy, align with your sales and marketing teams, and build campaigns that are trackable from impression to closed deal. Our recommendations and builds are based on what works best for you and what your teams will be able to maintain on their own.
Work
Featured Projects

Campaign Mode specializes in marketing programs for industrial tech and B2B SaaS companies where the buying cycle is long, the product is technical, and off-the-shelf campaigns don't cut it. We've built launch systems for companies with high-tech products. We can build yours.

Screenshot of Applanix Mobile Mapping brochure

Applanix | Product Launch Campaign

Applanix needed to break into a new vertical fast. We built the full launch stack: a dedicated microsite, digital ads, email campaign, trade show materials, and sales enablement assets. Everything was trackable from a single source. The result was a consistent, multi-channel campaign that gave the sales and product teams a clear view into early-stage buyer behaviour from day one.

A screenshot of the Appian product page on a laptop sitting on a desk.

Trimble | Product Page Refresh

When Trimble's Appian team launched a major new product feature, they needed a page that could show it, not just describe it. We worked cross-functionally with the product team to translate complex technical capabilities into clear customer-facing messaging, using live UI demos and motion to do what words alone couldn't. The refreshed page aligned directly with sales goals and unified the new feature experience with existing product content.

Visualisation of the work done for Unexpected404, including landing page, emails and quiz.

Unexpected 404 | First Leads, First Wins

Built a startup’s first-ever lead generation engine, including a high-converting landing page, targeted ad campaigns, and an email sequence that turned awareness into signups — setting the foundation for their sales pipeline.

Screenshot of the Kaya Yoga web page

Kaya Lifestyle Yoga | New Website, Fresh Content

Not every problem needs a ground-up rebuild. When Kaya Lifestyle Yoga needed a full website overhaul – new content, new design, new structure – the constraint was clear: no budget for a custom build, and no time to start from scratch. We worked entirely within their existing WordPress setup, delivering a clean, modern site with new pages and content that looks purpose-built, without a single line of custom code. The client can edit every page themselves. That was the point.

Services

Services Offered

Every engagement starts with your pipeline, not your brief. We scope what's needed, build what works, and hand your team the tools to keep scaling. No retainer dependency. No vanity reporting.

Tell Us Your Pipeline Challenge
Campaign Strategy & Execution

Stop launching into the void. We build end-to-end campaign programs. From positioning and messaging to ad creative, email sequences, and landing pages, we make sure everything is mapped to your funnel stages and sales KPIs. You'll know exactly what's working and why.

Product Launch Programs

Launching into a new vertical or refreshing an existing product? We've done it for companies like Trimble and Applanix. We create the full launch stack: microsite, sales enablement assets, trade show materials, and a trackable lead capture system.

Content & Conversion Architecture

Content for the sake of content is waste. We build content that converts: technical explainers that speak to informed buyers, landing pages optimized for MQL capture, and nurture sequences that actually move leads through a long B2B sales cycle.

Testimonial

Campaign Mode helped us turn ideas into a real plan, and then brought it to life. They didn’t just talk strategy; they helped us brainstorm, map it out, and launch a campaign that made sense for where we were. It felt like having a partner who could think big but also get things done.

Illustration of Unexpected 404 founder
Jesus Ambriz
Co-founder of Unexpected 404
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